Funded

Funded launched as a first-of-its-kind tool designed to automate the subscription funds process, updating a tedious analog method and revolutionizing the investment funds industry. Stakeholders sought a logo that conveyed sophistication, elicited feelings of trust and simplicity, and looked cohesive with the visual aesthetic of the app. The final logo concept of the three bars drew inspiration from: a bar chart, representing progress; speed, referencing the streamlining of the subscription book process; and the letter “F” in Funded.